The 2021 Digiday Media Awards Europe honors the organizations, systems and strategies that have modernized European media around the previous yr. This year’s finalists proved they could create impactful, innovative and topical get the job done and packages, even as they navigated organization challenges produced by privateness regulations — and the pandemic.
This year’s winners pivoted in occasions of uncertainty, but they also listened to what the information experienced to inform them. This led to an ever-growing variety of platform decisions, channel approaches and viewers engagement strategies. It prompted our winners to dive into issues that mattered to their constituencies and to modernize and modify their messaging centered on the strategies consumers turned to e-commerce and social media as a baseline for the procuring journey.
Among the judges’ picks this 12 months, Havas Sporting activities & Amusement partnered with Puma and walked absent with Greatest Digital Party for the French rapper Alonzo’s virtual musical tour. In the center of the pandemic and lockdowns, Alonzo touched down in the movie video game ‘GTA V’ for a thoroughly in-world effectiveness. The digital knowledge opened up a earth of connections that only the electronic room can offer. In the end, Havas stood out with a marketing campaign that introduced light to dark instances, gave an artist again to his admirers and pushed the envelope in phrases of what digital can do for brand names likely ahead.
Also in the profitable column in 2021, Haymarket Automotive Studio kicked off 2020 with 3 standout campaigns for CUPRA, Toyota GAZOO Racing and BMW. The Haymarket team formulated COVID-19 protocols to safely shoot movie content material for Ford and Skoda through the pandemic, retaining their clients’ strategies alive and achieving individuals all through a time when numerous makes were being forced to pause internet marketing pushes. Haymarket emerged as Greatest Material Studio in 2021.
When it arrived to the group of Greatest Podcast, the Worldwide Paralympic Committee set up the profitable entry with ‘A Profitable Frame of mind.’ Partnering with Allianz to deliver a platform for Para athletes to explore their empowering and inspirational tales, ‘A Successful Mindset’ labored with its subjects to tell phenomenal, if often harrowing, lifetime activities. These tales were included with an eye for the particulars that put audiences’ own human life into context and served drive a cultural change in the way differing capabilities are perceived.
Examine all the winners of the 2021 Digiday Media Awards Europe underneath — including a rapid rundown of the strategies and insights into why they gained and what marketing teams can understand from them. Download the finish guideline in this article.