August 13, 2022

Automotive Mogul

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TSM adds GMC as automotive partner, logo to be worn on jerseys across all esports teams

TSM has added a different sponsor to its increasing list of associates. The esports organization enlisted GMC as its formal automotive sponsor previously currently. The partnership among TSM and GMC marks the to start with sponsorship of an esports group that GMC has partaken in. 

“At GMC, we are thrilled to kick off this partnership with TSM,” Molly Peck, vice president of advertising at GMC, said in a press release from TSM. “The esports arena is not only daring, but quick-growing, and TSM is at the forefront as one of the top esports organizations.” 

The partnership also marks an additional chapter in the automotive industry’s escalating interest in esports. Previously this calendar year, Staff Liquid added Honda as a big sponsor, likely as considerably as altering the identify of its League of Legends crew to “Team Liquid Honda” for this season’s LCS Summertime Split. An additional League-centered group, DAMWON Gaming, rebranded to DWG KIA soon after securing a sponsorship from Kia Motors in early 2021. 

Relevant: Liquid rebrands League roster to ‘Team Liquid Honda’ forward of 2022 LCS Summertime Break up

The GMC symbol will be showcased on all TSM jerseys throughout the organization’s esports groups, according to TSM’s push launch. The GMC symbol will be showcased on the proper shoulder of TSM’s jerseys, according to an picture produced by the business. 

Moreover, TSM has promised “unique articles creation, in-individual and digital gatherings and activations, tailor made branded merch, social content material and more” will occur from the partnership, in accordance to its release.